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zFifth Anniversary Conference and Gala - Sessions

For Immediate Release                 Contact: Becky Sheetz-Runkle

April 1, 2009                          ,703-273-2990

Government/Industry to Convene at Fifth Anniversary Conference and Gala for
The American Small Business Coalition on April 23 in Tysons Corner

In addition to “Celebrating a Culture of Collaboration and Success,” attendees will participate in focused discussions and briefings facilitated by leaders from Government Agencies and the Private Sector.

Columbia, MD — If you happen to be one of the many industry executives, owners and professionals around the nation seeking accurate and timely information about pursuing business opportunities with government agencies and those companies already doing business with them,you will probably want to be at the Sheraton Premiere Tysons Corner, Vienna, VA on Thursday, April 23 as The American Small Business Coalition (The ASBC) kicks off a day-long celebration interwoven with keynote speakers, breakout sessions and lots of networking specifically relevant to companies interested in supporting government agency mission requirements.

The Fifth Anniversary Conference and Gala ( will begin with a special edition of the Washington Breakfast Club™ featuring Shay D. Assad, Director of Defense Procurement, Acquisition Policy and Strategic Sourcing. He will discuss why and how the Defense Department plans to realign its acquisition strategy and increase its focus on competition, rebuilding its procurement workforce and creating more consistent requirements for contractors in the post-award process.

Morning breakout sessions will include:

  • FY09 State of the GSA Schedule: Current Spending and Trends presented by Courtney Fairchild, President of Global Services
  • Impact of the New Administration on DHS Procurements with Soraya Correa, Director, Office of Procurement Operations (OPO), Department of Homeland Security
  • Easy Tips for Effective Market Research led by Judy Bradt, President of Summit Insight
  • Update: Procurement Integrity and Ethics Compliance with Joan George, Co-Founder of Core Business Training and Tom Petruska, Principal, Contracts Unlimited
  • 11 Essential Steps for Marketing to the Government with Becky Sheetz-Runkle, Vice President, Q2 Marketing
  • Government Contract Pricing Overview presented by Molly Gimmel, Executive Vice President, Design-to-Delivery
  • other sessions being finalized!

The lunch keynote will be a briefing of current and anticipated stimulus spending based on the extensive research of market intelligence leader INPUT, presented by Kevin Plexico, Senior Vice President and a veteran of the government sector.

The afternoon breakout sessions will consist of panel discussions on the following topics:

  • BRAC Update: Status and Stimulus
  • Secrets of Successful Recruiting and Retention moderated by Eve Framinan, President, TPO, Inc, with:
    • Jodi Johnson, Founder and former CEO, Oberon Associates (a Stanley Company)
    • Dr. Lorin Walker, Tercon, Inc.
    • Roger Campbell, Talent Acquisition Specialist
  • Access to Capital: Tips for Contractors in Tough Financial Times
  • Relationships: Do You Really Understand How They Work? Moderated by Deniece Peterson, Senior Analyst, INPUT, with:
    • Jim Ghiloni, Director, GWAC Programs, General Services Administration (Invited)
    • Scott Denniston, Principal, Scott Group of Virginia, Former Director, Office of Small and Disadvantaged Business Utilization (OSDBU) Veterans Administration,
    • Beth Owen, New Business Liaison/ Small Business Specialist, Department of the Interior (Invited)

Members of The American Small Business Coalition will participate in the complimentary State of The ASBC Annual Membership Meeting prior to the start of the evening gala and awards dinner. At 6:00 pm the party moves upstairs to the Capital Club to a cocktail networking reception to include entertainment by performers from the University of Maryland and the “Freeze Frame” Photo Booth where guests can duck in toget their pictures snapped and printed and preserved digitally for the Fifth Anniversary Photo Archives. The presentation of the Annual Member Awards will follow announcements and a wonderful seated dinner in the Capital Club.

Ticket options for the Conference Only, Gala Only and Conference and Gala are available by visiting opportunities are available at

Media Sponsors for The ASBC FifthAnniversary Conference and Gala include Federal News Radio ( Washington Technology ( of the government sectors’ most trusted media outlets.

About The American Small Business Coalition

The American Small Business Coalition is a membership organization exclusively focused on supporting the development of relationships, best practices and market intelligence for companies doing business in the government sector. The group’s primary goal is ensuring that government agencies are able to identify viable and vetted companies who can support their mission requirements, and that those companies have access to an established and trusted community of current and retired leaders from Government and Industry. Visit or contact them at410-381-7378 for additional information

As featured in the October 2008 Washington Technology article ' It's not just for start-ups' The ASBC hasbeen credited with facilitating more than $2 billion in direct and subcontract awards for its members since being founded in 2004.

Guy Timberlake, Co-Founder and Chief Visionary Officer of The ASBC, was recently named to the 2009 class of the Washington Business Journal’s Minority Business Leader Awards and will be recognized at a special luncheon on April 2nd at the Mandarin Oriental in Washington, DC with the other honorees.

About Q2Marketing

Q2 Marketing is an integratedmarketing communications agency focused on the B2B and B2G technology marketand the government. With qualified programs, they ensure clients spendtheir marketing dollars in the best ways, reducing marketing risks. With quantifiedresults, Q2 is committed to establishing measurable metrics based on bestpractices—becoming an indispensable resource for clients. To learn more,visit or call703-273-2990.


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