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zBecky Sheetz-Runkle, Q2 Marketing
Photo © Joanne S. Lawton/Washington Business Journal

Becky Sheetz-Runkle

Vice President of Client Services and Founder, Q2 Marketing

Vice Chair, The ASBC 2009/2010 Executive Committee

“When you give 100%, you never have to make excuses. Leadership and innovation are forged in accountability. I measure success not only by helping each client achieve their sales and revenue goals, but also in providing unsurpassed value and being regarded as an indispensable resource.”

Becky is responsible for directing the client services team, assuring optimal value and building lifetime relationships with clients. She assures that the integrated marketing programs Q2 implements are closely tied to the sales strategy and revenue goals of each client. Strengths are demonstrated in carrying the client's vision into a core strategy aimed at measurably driving revenue. She's also involved in business development efforts for the agency.

Her experience is derived from a varied career in marketing communications, primarily with tech marketing agencies. She has architected strategic messaging in alignment with sales strategy for a wide variety of clients in the B2B, B2G and B2C sectors. She has served clients in telecom, software, enterprise resource planning, financial systems, database management, geographic information systems, wireless products and services, multi-media entertainment, and others. Becky has also supported clients in the business consulting, financial services and healthcare industries, as well as the U.S. Army.

Prior to working in technology marketing, Becky worked as communications director on Capitol Hill and as a journalist in central and southern Pennsylvania. She has a BA in Political Science and a BA in History from Temple University, Philadelphia, PA.

She is the Tech Marketing Examiner for She has had articles published in various marketing industry publications on quantifiable and integrated marketing. Becky is the Vice President of Membership for the ASBC Toastmasters Chapter and she serves on the Washington, D.C. region's Temple University Alumni Board. In 2008, her Marketing By Numbers column appeared in Washington Business Journal and various other national online business sources.

Photo © Joanne S. Lawton/Washington Business Journal
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