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Coalition Partner Affinity Program
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The American Small Business Coalition is ready to support your organization’s new client acquisition and client retention efforts!

Introducing the

Coalition Partner Affinity Program

As the cost of doing business rises and profits wane for many companies, the need to minimize expenses and maximize results in the areas of recruitment and retention of clients has become a key focus. For organizations that have current and prospective clients engaged or interested in capturing contracts with U.S. Government agencies and subcontracts with contractors to those agencies, the Coalition Partner Affinity Program can be an invaluable resource.

This program provides documented benefits for the partner organization and their clients and also comes with additional peripheral benefits such as partner inclusion in social media activities that can help to increase awareness of the brand and offerings of Coalition Partner organizations.

For additional details, please review the following information or contact us at

What Is the Coalition Partner Program?

  • A deliverable-based affinity program providing client capture and retention benefits for Coalition Partner organizations.
  • Ideal for organizations whose clients and/or prospective clients provide goods and services to government agencies as direct contractors or subcontractors.


Coalition Partner

Timely and relevant government contracting information to include industry, agency and even opportunity-specific education and market intelligence that companies have and are using to find and win contracting and subcontracting opportunities. Requires minimal effort by partner to implement and maintain. Eliminates "go-between” tasks of collecting, formatting and re-purposing content from partner organizations since clients opt-in to receive information from The American Small Business Coalition and can opt-in/opt-out of specific types of communications.

Coalition Partner Clients

Companies and individual representatives from client organizations will have the opportunity to opt-in to complimentary benefits that include:

  • Online community with other companies and individuals participating in the Coalition Partner program
  • Articles, webinars and events specific to doing business with federal civilian, defense and intelligence agencies and their contractors
  • Special discounts for select industry education and networking events

The American Small Business Coalition

We gain an opportunity to connect with prospective members we might not ordinarily meet and who are interested in the type of content and programs we facilitate.

How Does It Work?

Coalition Partner Entity Profile

The Coalition Partner establishes a company profile on the member portal that provides robust direct and search engine optimized visibility to members and site visitors, and allows partner’s clients to establish complimentary affinity user profiles associated with the Coalition Partner. Coalition Partner's will have the ability to create the following types of sub-accounts:

  • Coalition Partner (Associate) profile for staff (10 seats available)
  • Affinity User profile for clients of the partner organization

Individualized Partner Group/Landing Page

Each Coalition Partner will have a customized landing page with content specific to their brand and customers.

  • First page viewed by staff and constituents each time they login to the portal
  • Partner has some content control via WYSIWYG editor. Imagine posting special offers and related communications just for GovCon clients.
  • Content controlled by The American Small Business Coalition will include updates regarding benefits, industry news, special offers, etc.

Specific Coalition Partner/Affinity User Benefits

  • The ASBCs of Government Contracting™ quarterly webinar
  • Quarterly market intelligence report
  • Registration discount for select networking and industry education events (webinars, seminars and in-person networking)
  • Industry news by GovConChannel
  • Weekly newsletter
  • Access to The American Small Business Coalition LinkedIn group
  • Special preferred visitor access to member portal
  • Coalition Partner logo (with hyperlink) listed on publicly viewable partner page

Annual dues: $1,000

Begin Your New Partnership Now!




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