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Creative and Marketing Services Working Group AIMS to get results!

Monday, March 01, 2010   (0 Comments)
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The Creative and Marketing Services Working Group is a forum for Members of The ASBC interested in collaborating to identify, qualify and pursue government sector business opportunities related to: Advertising Services; Public Relations Services; Web Based Marketing Services; Integrated Marketing Services; Market Research and Analysis;Video and Film Production; Design and Exhibit Implementation Services;Conference, Events and Tradeshow Planning Services;Commercial Photography; Commercial Art and Graphic Design Services and associated goods and services used in the fulfillment of these services.

Click here to register for Wednesday's kickoff meeting in McLean, VA. (Dial-in/Web-in participation available for Members outside of the DC Metro area)

If your organization provides one or more of the goods and services listed below, you will find this group a useful resource in pursuing your government sector goals and objectives.

Advertising Services - Services to promote public awareness of an agency's mission and initiatives, enable public understanding of complex technical and social issues, disseminate information to industry and consumer advocacy groups and engage in recruitment campaigns. Services include, but are not limited to the following components:

* Advertising objective determination
* Message decision/creation
* Media selection
* Outdoor marketing and media services
* Broadcast media (Radio, TV and
* Public Service Announcements)
* Direct mail services
* Media planning
* Media placement services
* Advertising evaluation
* Related activities to advertising services

Public Relations Services - Services include, but are not limited to providing customized media and public relation services such as the development of media messages and strategies; providing recommendations of media sources for placement of campaigns; preparing media materials such as: background materials, press releases, speeches and presentations and press kits. Other related services may fall under the following categories:

* Executing media programs
* Conducting press conferences
* Scheduling broadcast and/or print interviews
* Press, public relations and crisis communications
* Media training - training of agency personnel to deal with media and media responses
* Media alerts
* Press clipping services
* Related activities to public relations services

Web Based Marketing Services - Develop strategies for an agency to provide the maximum use of their Internet capabilities. Typical tasks may involve the consultation, development and implementation of the following web based tasks:

* Website design and maintenance services
* Search engine development
* E-mail marketing
* Interactive marketing
* Web based training
* Web casting
* Video conferencing via the web
* Section 508 compliance, including captioning services
* On-Line media management
* Related activities to web based marketing services

Integrated Marketing Services - May include the creation of comprehensive solutions using strategically targeted marketing plans that include full service execution of media planning and creative multimedia campaigns.

Market Research and Analysis - Services include, but are not limited to:

* Customizing strategic marketing plans
* Branding initiatives
* Creating public awareness of products, services, and issues
* Targeting market identification and analysis
* Establishing measurable marketing objectives; determining market trends and conditions; identifying and implementing appropriate strategies
* Conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results
* Establishing call centers (in relation to services provided under this schedule)

Video/Film Production - Videotape and film production services will be provided to inform the public and Government agencies about the latest products, services, and/or issues in various outputs such as: industry standard formats, CD-ROM, DVD and video streaming development. Filming in studios, on location, live shows, or events may also be required. Examples of services include, but are not limited to:

* Writing
* Directing
* Shooting
* Arranging for talent/animation
* Narration
* Music and sound effects
* Duplication
* Distribution
* Video scoring
* Editing

Exhibit Design and Implementation Services - Making all necessary arrangements for exhibits in various venues (museums, malls, tradeshows, etc.) may be required. The key components within the category include, but are not limited to:

* Conceptualizing, designing and producing exhibits and their accompanying materials
* Providing and/or making recommendations for carpet and padding installation for exhibit property
* Preview set-up and dismantling of exhibit property
* Cleaning, prepping, and storing exhibit property for future use
* Shipping exhibit property to and from designated site(s)
* Media illumination services

Conference, Events and Tradeshow Planning Services - Services include the making of all necessary arrangements for conferences, seminars and trade shows. Event-marketing services may include but are not limited to the following services for a show, event and/or booth:

* Project Management
* Coordination and implementation of third party participation
* Collection management of third party payment for participation
* Liaison support with venue
* Audiovisual and information technology support
* Topic and speaker identification
* Site location research
* Reservation of facilities
* On-site meeting and registration support
* Editorial services
* Automation and telecommunications support
* Design and editing productions
* Mailing and other communication with attendees including pre-post meeting mailings/travel support and computer database creation

Commercial Photography Services - Photography services under this SIN may be used for commercial advertisements and/or illustrations that will appear in books, magazines, and/or other media. Services may include but are not limited to:

* Black and white, color photography
* Digital photography
* Aerial photography
* Architectural photography
* Still photographs
* Field and studio photography
* Related services such as photo editing and high-resolution scans

Commercial Art and Graphic Design Services - Commercial art, graphic design, and special effects that educate the consumer market about a product or service, may be required along with updating, rewriting, and/or editing materials. Types of services may include, but are not limited to:

* Developing conceptual design and layouts
* Providing copywriting and technical writing services
* Creating sketches, drawings, publication designs, and typographic layouts
* Furnishing custom or stock artwork (including electronic artwork)

Related Goods and Services such as audio/visual equipment, facility rental, commercial production, media costs, booth space rental, etc.

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