Creative and Marketing Services Working Group AIMS to get results!
Monday, March 01, 2010
(0 Comments)
The Creative and Marketing Services Working Group is
a forum for Members of The ASBC interested in collaborating to
identify, qualify and pursue government sector business opportunities
related to: Advertising Services; Public Relations Services; Web Based
Marketing Services; Integrated Marketing Services; Market Research and
Analysis;Video and Film Production; Design and Exhibit Implementation
Services;Conference, Events and Tradeshow Planning Services;Commercial
Photography; Commercial Art and Graphic Design Services and associated
goods and services used in the fulfillment of these services. Click here to register for Wednesday's kickoff meeting in McLean, VA. (Dial-in/Web-in participation available for Members outside of the DC Metro area) If
your organization provides one or more of the goods and services listed
below, you will find this group a useful resource in pursuing your
government sector goals and objectives.
Advertising Services
- Services to promote public awareness of an agency's mission and
initiatives, enable public understanding of complex technical and
social issues, disseminate information to industry and consumer
advocacy groups and engage in recruitment campaigns. Services include,
but are not limited to the following components:
* Advertising objective determination
* Message decision/creation
* Media selection
* Outdoor marketing and media services
* Broadcast media (Radio, TV and
* Public Service Announcements)
* Direct mail services
* Media planning
* Media placement services
* Advertising evaluation
* Related activities to advertising services
Public Relations Services
- Services include, but are not limited to providing customized media
and public relation services such as the development of media messages
and strategies; providing recommendations of media sources for
placement of campaigns; preparing media materials such as: background
materials, press releases, speeches and presentations and press kits.
Other related services may fall under the following categories:
* Executing media programs
* Conducting press conferences
* Scheduling broadcast and/or print interviews
* Press, public relations and crisis communications
* Media training - training of agency personnel to deal with media and media responses
* Media alerts
* Press clipping services
* Related activities to public relations services
Web Based Marketing Services
- Develop strategies for an agency to provide the maximum use of their
Internet capabilities. Typical tasks may involve the consultation,
development and implementation of the following web based tasks:
* Website design and maintenance services
* Search engine development
* E-mail marketing
* Interactive marketing
* Web based training
* Web casting
* Video conferencing via the web
* Section 508 compliance, including captioning services
* On-Line media management
* Related activities to web based marketing services
Integrated Marketing Services
- May include the creation of comprehensive solutions using
strategically targeted marketing plans that include full service
execution of media planning and creative multimedia campaigns.
Market Research and Analysis - Services include, but are not limited to:
* Customizing strategic marketing plans
* Branding initiatives
* Creating public awareness of products, services, and issues
* Targeting market identification and analysis
* Establishing measurable marketing objectives; determining market
trends and conditions; identifying and implementing appropriate
strategies
* Conducting focus groups, telemarketing, individual
interviews, preparing/distributing surveys, and compiling/analyzing
results
* Establishing call centers (in relation to services provided under this schedule)
Video/Film Production
- Videotape and film production services will be provided to inform the
public and Government agencies about the latest products, services,
and/or issues in various outputs such as: industry standard formats,
CD-ROM, DVD and video streaming development. Filming in studios, on
location, live shows, or events may also be required. Examples of
services include, but are not limited to:
* Writing
* Directing
* Shooting
* Arranging for talent/animation
* Narration
* Music and sound effects
* Duplication
* Distribution
* Video scoring
* Editing
Exhibit Design and Implementation Services
- Making all necessary arrangements for exhibits in various venues
(museums, malls, tradeshows, etc.) may be required. The key components
within the category include, but are not limited to:
* Conceptualizing, designing and producing exhibits and their accompanying materials
* Providing and/or making recommendations for carpet and padding installation for exhibit property
* Preview set-up and dismantling of exhibit property
* Cleaning, prepping, and storing exhibit property for future use
* Shipping exhibit property to and from designated site(s)
* Media illumination services
Conference, Events and Tradeshow Planning Services
- Services include the making of all necessary arrangements for
conferences, seminars and trade shows. Event-marketing services may
include but are not limited to the following services for a show, event
and/or booth:
* Project Management
* Coordination and implementation of third party participation
* Collection management of third party payment for participation
* Liaison support with venue
* Audiovisual and information technology support
* Topic and speaker identification
* Site location research
* Reservation of facilities
* On-site meeting and registration support
* Editorial services
* Automation and telecommunications support
* Design and editing productions
* Mailing and other communication with attendees including pre-post
meeting mailings/travel support and computer database creation
Commercial Photography Services
- Photography services under this SIN may be used for commercial
advertisements and/or illustrations that will appear in books,
magazines, and/or other media. Services may include but are not limited
to:
* Black and white, color photography
* Digital photography
* Aerial photography
* Architectural photography
* Still photographs
* Field and studio photography
* Related services such as photo editing and high-resolution scans
Commercial Art and Graphic Design Services
- Commercial art, graphic design, and special effects that educate the
consumer market about a product or service, may be required along with
updating, rewriting, and/or editing materials. Types of services may
include, but are not limited to:
* Developing conceptual design and layouts
* Providing copywriting and technical writing services
* Creating sketches, drawings, publication designs, and typographic layouts
* Furnishing custom or stock artwork (including electronic artwork)
Related Goods and Services such as audio/visual equipment, facility rental, commercial production, media costs, booth space rental, etc.
|
Print to Page
Email to a Friend
