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The ASBC: Gaining Momentum Going Into Year Number Four!

Friday, February 15, 2008   (0 Comments)
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Small Business Group Leveraging Information, Relationships for U.S. Government Contracting Opportunities, Gaining Momentum

The Vision of The American Small Business Coalition, to become the most trusted facilitator of high-value relationships to Government and Industry, responds to the basic business formula of doing business with those you know, like and trust.

Columbia, MD February 15, 2008 – In April, The American Small Business Coalition will celebrate four years of operation. All of the original plans and goals have long since been heavily modified or replaced, largely due to having met or exceeded them. The ASBC, as it is known, is a membership organization solely focused on supporting the community of vendors and contractors that service the agencies of the U.S. Government, with special emphasis on companies meeting the criteria of a small business as defined by the Government.

A major difference The ASBC brings to bear is its Mission.

The ASBC helps small companies develop market intelligence specific to the government contracting arena while these companies learn industry best practices. While it is not an advocacy group in the sense of trying to change small business-related policy, it is working to affect a global paradigm shift in how small businesses are perceived in the government sector. Instead of the traditional focus on agency and prime contractor socioeconomic obligations, The ASBC encourages and assists its Members with developing relationships and intelligence based on why the goods and/or services they offer are relevant to the overall mission of the project, program or agency.

“The industry of government contracting is very active for those companies who choose to learn, invest and engage,” says Guy Timberlake, chief visionary and co-founder of The ASBC. “Our activity level is on the rise and that typically translates into opportunities our Members must qualify based on the specific go/no-go criteria they apply to their business model.”

As the story goes, The American Small Business Coalition, operating at the time as One-Click Office Solutions, was originally intended as a corporate world exit-strategy for Margaret Timberlake, president and co-founder of the organization. According to Margaret who has a background in Human Resources, “The organization we started initially offered administrative support services to small companies. As we began to market and develop clients, Guy identified other needs in his area of expertise. Anyone that knows Guy understands why his role as Chief Visionary could not be a more perfect fit.”

In April of 2004, the membership format of The American Small Business Coalition was launched and the first members came aboard a few months later. The first real success came in October 2004, when the upstart organization facilitated a government/industry introduction which resulted in a new member company receiving an award valued at $25M in January 2005. Since then, The ASBC is credited by its Members with contributing to their receiving more than $1.6B in direct and subcontract awards from government agencies and other contractors.

“The success achieved by our Members on previous opportunities led to them telling their friends and colleagues about us, which works well since we don’t solicit for new members,” Guy adds. “In fact, at the request of our Members, we’ve implemented an application process for all companies interested in participating in what we call our CORE™ Membership programs.” The ASBC realized eighteen percent growth in membership during 2007 and has already seen a twenty-two percent increase in membership since January 1st of this year.

The start of 2008 has not only brought increased interest in the membership programs, The ASBC recently rolled out its first-ever organization sponsorship program. “The Cornerstone Sponsorships create tangible awareness in our community for our sponsors, as well as providing a mechanism which allows The ASBC to invest in increasing the value of our member benefits,” says Margaret. “We were pleasantly surprised when one of our Small Business Members stepped up to be our Principal Cornerstone Sponsor.” That company, Freeport Technologies of Herndon, VA, designs, builds and installs secure videoconferencing rooms and command centers for government agencies and is a Service-Disabled Veteran Owned Small Business.

“We feel as if our relationship with The ASBC is part of the reason for our success,” says Freeport Technologies president and owner John McGreevy. “Our joining the organization two years ago has resulted in an increased awareness of Freeport in the government sector.”

So what is it that the companies in The ASBC’s membership know?

“Business in the government sector is all about relationships and developing relationships in the government sector is our business.”

“My friend and mentor Mark Amtower has explained that it’s not just who you know, but more important, who knows you and what they think of you in the government contracting community,” adds Guy Timberlake. “Our CORE™ Members are provided ongoing opportunities to acquire relevant and timely information and relationships to help move them towards their goals and objectives in the government sector.”


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