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Market Intel Consulting Tip: Sponge Bob, Business Developer?

Friday, April 11, 2008   (0 Comments)
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By Richard Dean

From the Chief Visionary
: Richard is also Chairman of The ASBC Market Intelligence Committee.

Recently I had the good fortune to spend some quality time with my grandson watching the Boob Tube….television. It was a segment of SpongeBob SquarePants. An odd name for sure. But then I had a minor secular epiphany (sorry Mark). It was the “sponge” that made me think of the many lessons I’ve hopefully learned over the years and how I am continually introduced to new ones every day.

Often, we don’t realize we’ve picked up a new trick, idea, or thought from our networking until much later. And sometimes we dismiss ideas right away, particularly if we believe we are at a point well beyond learning or the source of the idea is not a trusted colleague. Well don’t throw away any idea or tip until you’ve tested it.

One of the most common questions I’ve heard is “how do I find opportunities on FedBizOpps (FBO)?” My usual answer is “you don’t.” By the time an opportunity is posted on FBO you are ten steps and usually one or two relationships behind your competition.. However, I then remembered a lament from a trusted colleague who related a story of how he passed along the same advice to a client who subsequently found a bluebird opportunity in FBO and won it. The points being, leverage all of your resources, and listen to all of the stories and experiences of your business colleagues, and test them. FBO is a great information resource, as are many other government websites, periodicals and conferences. They can give you insight to your competition, incumbents, customer trends, and teaming potential just to name a few.

The moral of this tip – be more like Sponge Bob and absorb as much as you can from those around you. You never know what you’ll come away with of potential value.

                                            About Market Intel Consulting:

Market Intel Consulting provides focused strategic business support to companies pursuing business opportunities in the U.S. Government Sector. Providing in-depth analysis and advice on market identification, business development processes, and organizational goals, Market Intel Consulting brings more than thirty years of successful federal sector experience to bear for its clients.

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