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SPECIAL EVENT: Maximize Your ROI at the OSDBU Conference
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When: Wednesday, March 11, 2009
Immediately Following Business Over Breakfast!
Where: Tower Club Tysons
8000 Towers Crescent Drive
17th Floor (In the Atrium)
Vienna, Virginia  22182
United States
Contact: Events Committee

Online registration is closed.
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On Wednesday, March 11th, following our weekly Business Over Breakfast™ event at the Tower Club in Tysons Corner, we will present a free information-session and networking opportunity for anyone interested in learning more about maximizing your investment in industry trade shows, and specifically, the upcoming 19th Annual OSDBU Procurement Conference at the Dulles Expo Center.

We will be joined by David Powell of Federal Business Council, Inc., producers of the annual event, and Dan Sturdivant of the Department of Homeland Security, one of the original coordinators of this event and planning committee chair for ten consecutive years.

We'll also be joined by Pamela Girardin of Q2 Marketing, who will offer tips on how companies can best leverage their industry tradeshow spending and maximize the impact of business objective achievement. Q2 Marketing is a CORE™ Member of The ASBC and a member of the Marketing Silo.

How to Maximize Tradeshow Marketing Spending
Pamela Giradin, Q2 Marketing

Getting full value from the shows you attend is a deliberate and ongoing process. We all need to spend our marketing dollars where it makes the most sense. Pamela Girardin of Q2 Marketing will reveal useful tips that should help you marry up the many logistical and moving parts with a solid revenue-driven strategy.

About Pamela Girardin, Q2 Marketing
Pamela Girardin is President and Founder of Q2 Marketing a strategic marketing firm that drives revenue for B2B and B2G technology companies. Pamela founded Q2 Marketing, along with Becky Sheetz-Runkle, because she identified the gap between what agencies offered and the expectations of the companies they served. This gap was in the ability of an agency to link marketing programs to business objectives and revenue growth—and to include measurement within those programs.

Q2 Marketing is a CORE™ Member of The American Small Business Coalition.

Tips for Exhibitors and Attendees of the 19th Annual OSDBU Procurement Conference
David Powell, FBC and Dan Sturdivant, Department of Homeland Security

The OSDBU Procurement Conference is a national conference fostering business partnerships between the Federal Government, its Prime Contractors, and small, minority, service-disabled Veteran-owned, Veteran-owned, HUBZone, and women-owned businesses. This year, over 400 exhibitors and 4,000 attendees will meet to identify business opportunities and encourage small business utilization across 49 government agencies.

The conference, sponsored by the Federal government Offices of Small and Disadvantaged Business Utilization, was originally established in 1990 as the Procurement Opportunities Conference & Exposition.  The purpose of the conference is to provide networking and educational opportunities to all conference participants.

About David Powell, Federal Business Council
David Powell is the Chief Operating Officer for the Federal Business Council, or FBC as it is commonly known.  In this role, David Powell and FBC President, Mike O’Neill (with the help of many talented FBC team members) are responsible for the production and delivery of FBC’s full schedule of federal conferences and industry expositions.  Since 1976, FBC has produced over 5,000 conferences and expositions for the Department of Defense, the Intelligence Community and Civilian agencies.  Each year FBC works with over 18,000 individual sales people and federal marketers from 7,000+ companies, holds 180 event days and hosts over 60,000 federal personnel as attendees at its events across the country.

About Dan F. Sturdivant, II, Department of Homeland Security
Dan Sturdivant is the Assistant to the Director for Outreach Programs in the office of Small and Disadvantaged Business Utilization (OSDBU) for the Department of Homeland Security, where he is responsible for the Service Disabled Veteran Owned Business set-aside Program and is the DHS OSDBU liaison to the Congressional Black Caucus; keeping them apprised of the DHS small business programs, goals & achievements, new initiatives and continuous outreach efforts and activities. 

The ASBC Advertising, Marketing and PR Silo
provides expertise to The ASBC Community in all areas related to creating awareness of a product, service, solution, individual or organization. CORE Members providing support for print, web, radio, televised or in-person communications are encouraged to participate to provide articles, podcast and Q&A content.

This group is chaired by Ruth and Martin Saenz of Signs by Saenz, a CORE™ Member of The American Small Business Coalition.

This is a complimentary event hosted by The ASBC Marketing Silo.

Pre-registration is required
. Space is limited.

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