"Not having the information you need when you need it
leaves you wanting.
Not knowing where to
look for that information leaves you
In a society where information is king, none of us can afford
Effective decision-making requires good intelligence. Harvesting
good intelligence from raw and disparate data requires deliberate and timely cultivation
and testing of the information to determine what value it holds.
In the end, knowing or not knowing about a business opportunity, and winning or not winning that opportunity is based on how information and relationships are managed.
Information is king.
This program specifically helps industry neophytes and veterans
develop and implement a plan to extract the actionable intelligence from every day information gathered from agency
and opportunity-specific exchanges, industry/local/national news, web-based open
sources, and related conversations. When paired with effective business
development activities, the result can be significantly increased awareness of opportunities
and related agency and industry contacts.
Participate in this workshop if you cannot answer "Yes” to
the following questions:
- Do you identify business opportunities before a
synopsis/solicitation is issued?
- Do you understand the competitive landscape for
the goods and/or services you offer?
- Do you know which agencies currently leverage/procure
what you offer?
- Can agencies "reach” your specific offering
based on the acquisition methods they leverage?
- Are you achieving your organizational business
During this hands-on workshop, attendees will participate in
substantive discussions and practical application of:
- why market research is essential to success
- developing and executing a process for finding
and using collected information
- determining relevance of their offering(s) to
agencies and/or other contractors
- understanding a variety of free and low-cost
market research tools
- exploiting relevant information sources to identify:
- what goods and services agencies are buying
- who they buy from
- how they buy
- who is funding the purchases
- where the goods and services are being used
- competition levels
- payment methods (EFT vs SmartPay)
- and more!
Class size for this two-session workshop is limited
to ten (10) participants to ensure maximum interaction opportunities. During the
lab (second session) attendees will conduct sample market research activities specific
to their product/service offering.
This two-session workshop is facilitated by Guy Timberlake, Co-Founder and Chief Visionary Officer of The American Small Business Coalition. He is also the creator of 'Ethical Stalking for Government Contractors™'
NOTE: This is a two-part program. Please review event information to verify date/location of Lab session (Part 2). Only participants attending the lecture (Part 1) are eligible to attend the subsequent lab session.
$255 for Corporate Members; $275 for Individual and Associate Members; $325 for Not Yet Members
Onsite registration/substitution is not available. Space is limited.
Participants are encouraged to bring their laptops to the lab session.
Registration includes light snacks at both sessions.
The ASBC Event Policy is in effect. Space is limited.