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Simple Marketing Tips to Increase Visibility [#B2GEDU]
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Simple Marketing Tips to Increase Visibility [#B2GEDU]

How do government contractors get noticed by customers at agencies and other companies? Some buy very large branded bags to give out at trade shows while others host webinars and other information exchanges of potential interest to customers. This session will describe reasons and ways to leverage other tools (including social media) to create awareness and interest in your company's offering.

10/20/2011
When: Thursday, October 20, 2011
From 11:30AM to 1:30PM
Where: The American Small Business Coalition
1750 Tysons Boulevard
15th Floor (Fairfax Room)
McLean, VA  22102
Contact: Events Team

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Registration for this event is closed. No onsite registration.

How does your company get noticed?
How do government contractors get noticed by customers at agencies and other companies? Some buy very large branded bags to give out at trade shows while others host webinars and other information exchanges of potential interest to customers. Generally, the goals for marketing  include having current and prospective customers take note of your capabilities and expertise, to purchase from you and to refer you to others with similar needs. 

This session will describe reasons and ways to leverage specific social media sites and tools, traditional op-ed opportunities, relationships with industry media and your knowledge (and that of others in your company, all to create awareness and interest in what you are selling by the right types of people, those with budget, need and authority and those that inform and influence them.

As a result of participating in this session, attendees will have a good understanding of how they can leverage social media sites, social media aggregation tools, RSS and other web tools like Google Alerts to create an active and positive image that provides useful information about their company and industry to prospective customers and partners.

The Facilitator
Guy Timberlake is co-founder and chief visionary of The American Small Business Coalition. He brings more than twenty years of line experience supporting relationship development and opportunity capture in the government sector as a professional, executive and owner of small businesses supporting the Nation's infrastructure, defense, intelligence and law enforcement missions of the U.S. Government. In addition to a plethora of valued relationships and resources, Guy has a fantastic ability to recall information consumed ten days, ten months or ten years ago. His engaging style of conveying information makes it effective and enjoyable for participants in his sessions to come away with immediately usable tips and tactics.

The Program
The ASBCs of Government Contracting™ is presented with the support of experts and thought-leaders from Government and Industry sharing their expertise and insights to help you effectively manage government sector business operations, and find and win direct and subcontract/teaming opportunities in the government sector. Each session will be presented by an experienced professional offering accurate, relevant and timely information that is immediately applicable to daily business activities in the government sector.

Registration Cost:
$65 for Corporate Members/$85 for Associate Members/$115 for Not Yet Members


The ASBCs of Government Contracting™ is produced and presented by the Staff and Members of The American Small Business Coalition.

The ASBC Event Policy is in effect. Space is limited. Registration includes lunch.



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