Posted By Administration,
Friday, January 29, 2010
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9 tools for getting better business leads
Just holding a government contract isn't enough to attract new business
- Commentary by Mark Amtower
There is a common misconception on the part of some new contractors
that governmentwide acquisition contracts sell themselves. And contrary
to the belief of some GSA Schedule holders, GWACs do not automatically
cause an influx of qualified inquiries. If you have any GWAC (SEWP, GSA
Schedule, ECS, etc) you need to generate leads.
Although some traditional lead generation methods might still work,
they are probably more expensive than they used to be. For example,
direct mail was popular from the 1970s through the early 2000s, but the
price has skyrocketed.
So, what still works best?
Click here to read the entire article.