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Companies rewrite marketing strategies for tough times [WT]

Posted By Administrator, Sunday, November 01, 2009

Recession no reason not to find new ways to tell customers your story

By David Hubler, Washington Technology

“We’re one of the worst marketing but best engineering companies you’ve never heard of,” said Douglas Smith, president and chief executive officer of Ericsson Federal Inc., the U.S. subsidiary of the Swedish telecommunications giant.

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