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Develop, Develop, Develop...

Posted By Guy Timberlake, The American Small Business Coalition, LLC, Monday, June 15, 2009
If you're a salesperson it's likely you've heard the term ABC (Always Be Closing). I bring this up to offer other catchy terms business owners and industry professionals may want to keep close such as KLT (Know-Like-Trust),  IIK (Information Is King) and MR. T (not just my nickname, it stands for Market Research Trumps).

The point is that a lot of businesses get stuck in the trap (not for lack of trying to avoid it) of capturing a piece of business, and then having to place all information and relationship development activities on the back burner, if not off of the stove entirely.

The Setback Trap is widespread throughout the small business community and is typically attributed to a lack of available resources (aka headcount).

There are many ways to overcome this obstacle and we'll be spending some time discussing this with different folks from around the industry and sharing this information at our Columbia and new Washington, DC (Starbucks Grand Hyatt Washington) Business Over Breakfast™ events.

- The Chief Visionary

Tags:  information  market  relationships  research 

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