Posted By Guy Timberlake, The American Small Business Coalition, LLC,
Monday, June 15, 2009
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At this time of year (preparing to enter the fourth quarter of the government fiscal year) it is especially important to have done your "homework" and created as
much awareness of you and your products/services as possible.
"fiscal year end" may not be what it once was (lots of stories about
cold pizza dinners while waiting for West Coast and OCONUS activities
to dial-in their last minute requirements), the need for agencies to
part with "fall-out" dollars still exists and you need to be positioned well in advance in order to have a shot at this or any other dollars spent by them.
The bottom line is, if an ordering activity has a last minute need, who are they
most likely to turn to? Someone they've never heard of or someone who
has at least been developing a relationship with them for the months
leading up to the need? What hand will you be holding when that time
- The Chief Visionary