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What Hand Are You Holding?

Posted By Guy Timberlake, The American Small Business Coalition, LLC, Monday, June 15, 2009
At this time of year (preparing to enter the fourth quarter of the government fiscal year) it is especially important to have done your "homework" and created as much awareness of you and your products/services as possible.

Although "fiscal year end" may not be what it once was (lots of stories about cold pizza dinners while waiting for West Coast and OCONUS activities to dial-in their last minute requirements), the need for agencies to part with "fall-out" dollars still exists and you need to be positioned well in advance in order to have a shot at this or any other dollars spent by them.

The bottom line is, if an ordering activity has a last minute need, who are they most likely to turn to? Someone they've never heard of or someone who has at least been developing a relationship with them for the months leading up to the need? What hand will you be holding when that time comes?

- The Chief Visionary

Tags:  end  fall  fiscal  government  of  out  year 

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