couldn't believe my eyes! This morning as I was surfing the web for
updates, I came across a comment on the profile of someone on LinkedIn in the "What are you working on?" section of their profile. It said:
"Its the federal fiscal year end-- time to change marketing strategies through Aug/Sept!"
Tradtionally, this has been the time of year for the final feeding
frenzy for the Federal Government which used to consist of late nights
on the phones, cold pizza and subs and lots and lots of coffee. Been
there and done that many times during my time in the business. But for
the most part, those days (the way I and many others who were around
ten and fifteen years ago remember them) are gone.
if this time of year were still the mega-fruitful quarter where you
could make up for previous soft months, based on the timing of this
comment, you're already way too late to truly benefit from any fallout that may occur. Why you ask? It's simple.
Relationships, Research and Marketing.
If you have not already
made changes to your marketing strategy based on established
relationships or information developed through prior research and
leveraged relationships, changing your approach now will have a
negligible impact (at best) on your efforts during this time of year.
Consider it this way. If we are correct in our philosophy that people (not agencies or departments) do business with those they know, like and trust,
what would make one think that someone who is little known, or worse
unknown, to these prospective "cash cow" customers would be able to
saunter into the agencies during a proverbial feeding frenzy and cherry
If that was your plan or if that is the information your "advisors" are providing you, back to the drawing board.