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The Duke says: You're a little late on the draw there pilgrim!

Posted By Guy Timberlake, The American Small Business Coalition, LLC, Tuesday, July 22, 2008
I couldn't believe my eyes! This morning as I was surfing the web for updates, I came across a comment on the profile of someone on LinkedIn in the "What are you working on?" section of their profile.

It said:

"Its the federal fiscal year end-- time to change marketing strategies through Aug/Sept!"

Hmm. Tradtionally, this has been the time of year for the final feeding frenzy for the Federal Government which used to consist of late nights on the phones, cold pizza and subs and lots and lots of coffee. Been there and done that many times during my time in the business. But for the most part, those days (the way I and many others who were around ten and fifteen years ago remember them) are gone.

Even if this time of year were still the mega-fruitful quarter where you could make up for previous soft months, based on the timing of this comment, you're already way too late to truly benefit from any fallout that may occur. Why you ask? It's simple.

Relationships, Research and Marketing.

If you have not already made changes to your marketing strategy based on established relationships or information developed through prior research and leveraged relationships, changing your approach now will have a negligible impact (at best) on your efforts during this time of year. Consider it this way. If we are correct in our philosophy that people (not agencies or departments) do business with those they know, like and trust, what would make one think that someone who is little known, or worse unknown, to these prospective "cash cow" customers would be able to saunter into the agencies during a proverbial feeding frenzy and cherry pick orders?

If that was your plan or if that is the information your "advisors" are providing you, back to the drawing board.

Tags:  end  fiscal  marketing  year 

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