Have you recently made a major decision that had a great impact on your personal and/or professional life? Buy a house? Car? Change jobs? Plan a vacation or decide to finish the basement?
Tell me about how you arrived at your decision. Did you ask yourself questions related to the pro's and con's of making (or not making) the decision? What about the risks to your career? Your personal assets? Did you talk to family-members, neighbors or friends who may have had a good or bad experience with the product, service or organization you were considering? I'll bet you even compared different providers of the goods or services (or maybe neighborhoods) before you finally made the decision, right?
Here's my question. Do you apply the same, more or less scrutiny to making a decision for your organization when it comes to vetting opportunities and teaming partners?
What I just described is the essence of the 'big bad wolf' known as market research. Why it sends so many individuals and organizations into a tail-spin intrigues me, and why so many simply don't do it in some minimally structured fashion is beyond comprehension. Ultimately, market research can save you time, money, aggravation and reputation. If it is not already, it should be a key component of how you make informed decisions.
Otherwise, you're just making uninformed decisions, and those can be downright demoralizing and expensive.
If you're searching for some real-world and real-time education to understand the Why? What? and How? of market research for government contractors, I invite you to check out our Ethical Stalking for Government Contractors™ and Information To Win™ programs. We'll teach you how to ask questions. How to answer them. Where to look for information and relationships, and what to do with them once you have them. Even if you are a veteran of government contracting, these programs will fundamentally change how you look for, look at and use information to win contracts and subcontracts.
To develop knowledge about specific opportunities and organizations requires an ability to find, understand and leverage raw data and random information and effectively draw conclusions from it to support decision-making.
"Not having the information you need when you need it leaves you wanting.
Not knowing where to look for that information leaves you powerless.
In a society where information is king, none of us can afford that."
- Lois Horowitz, A Writer's Guide to Research, 1986
Peace.The Chief Visionary
"The person who says it cannot be done should not interrupt the person doing it."